Technology and Music: Part 3: Do’s and Don’ts of Social Media

Jim Ernst is a young new professional in the Rochester NY in  the field of Communications and Public Relations.  He  expresses an interest in personal branding as well as music  and  often writes about such topics on his personal blog.

Now you have your brand developed and on the web, so whats next? This is a common question that most people ask themselves when they are starting to create their on-line professional presence. If you want to be successful and expand your presence, you have to walk a fine line of not enough and too much.

You may be asking yourself, What does he mean by this?

Well, take a look at your normal social media participation. You are probably either updating it constantly or you check it every few weeks, you want to be in the middle of that line with your professional persona. When you are just using these technologies to keep up with your friends, you only need to worry about your participation level as much as you care to.

When your building and maintaining your professional persona on these sites you need to be constantly active, but not pushy. This mean you should always be checking to see what other people are saying to you on the sites. People want to be communicated with, and in a world filled with a need for instant gratification, you will loose peoples interests if you don’t respond quickly. If you publish a demo of a song on Purevolume, and people comment on it, try to comment back. Show them that you are active on your own sites, and that you aren’t the reclusive musician. Also, try to make sure that you share relevant information with those that follow you. If you are a music therapist, send out information around that topic. If you see a movie or book coming out that features your field, then share the link. If your profession was featured on the news, then share the link. Don’t post a link to a cat doing something funny, no matter how cute it is. This is probably the biggest factor that causes people to loose followers. Yes, they might find that cat funny and cute, but they came to your site to get information on you or your expertise. Unless you were giving therapy to that cat because of their traumatic but cute incident, then it is not relevant.

For the rest of the article please visit


Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s