Jim Ernst is a young new professional in the Rochester NY in the field of Communications and Public Relations. He expresses an interest in personal branding as well as music and often writes about such topics on his personal blog.
Now that you have your brand figured out, it is time to start putting your brand to work for you. You have to live into your brand. Every time you meet with a new client or a potential employer, make sure you take some time to reflect on that meeting after it happens. Did your Brand Essence come into play during that meeting? Do you think that Mr. or Mrs. So-and-So walked out of there thinking you were “fill in the blanks?”. When you are giving your therapy session, did you keep your brand promise to that client? It is going to be tough but to have a solid brand you really have to eat, breath, and sleep it. But remember, you don’t announce what the details of your brand are to the world, so don’t think that if you can announce your brand promise to make it easier for your clients or audience to see where you are coming from.
Now that you have your Brand and are living into it, it is now time to begin building your brand into your Social Media sites. In the section below, I am going to walk you through a variety of Social Media tools that you can use to strengthen your Brand Presence and get noticed in the world. You can use bits and pieces of each, or you can decide that one tool is best for you. That is the great and frustrating thing about Social Media, there is no right way of doing it but there can be wrong ways.
Facebook is probably the one place you want to be involved with on-line, no matter what your goals are. There are over 500 Million active users on Facebook, and it is reported that 50% of those people log on each day. That is 250 Million people that you can potentially influence on a given day. Now for a Music Therapist, you will want to concentrate on the city you are in, but for a musician you might want to gain exposure over a state or a country or even the world. For more stats on the usage of facebook, click here.
The key to expanding your brand and advertising is hitting people where they currently are. That is why billboards are placed on popular highways. People drive past them, they see them without actively going to see them. Every time you post a message to your wall, your friends get that message on theirs. They are already sitting there, using the site, so why not take advantage of their active attention.
Now for your options. You have two general options when deciding what direction to go with Facebook. The first option is to create a page for your professional self. This way people aren’t linked directly to your personal profile when looking for you on this site. The benefits of this are that you can still have your private space where you can maintain personal relationships without getting friend requested from every person looking at you professionally. You can flood the airwaves with professional links and information without pushing it on your college buddies, unless they want to go like your page. The cons of using this technique are that you have to go to the page to update, and you have to update. I would say if you don’t provide 1 new (USEFUL) post a day, then you will loose your audience.
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